How good are SME’S at using Investment?

An Article by Patrick  Sutton, partner of O’KellySutton in the Sunday Business Post

So your company has just received that big investment you’ve been chasing after for ages, now what happens? You will have prepared the business plan and sales pitch as to how great the idea is. In theory it’s all figured out now and it’s a just a matter of spending the money and reaping the rewards.

If only it were so simple. I am at times surprised with Venture Capitalists, State Agencies and other private investment vehicles that they are not more rigorous in their follow-up after the money is invested. There are hundreds of books available on business strategy, business models, strategy implementation, change management and so on, far too much to be addressed in any meaningful way here but I will outline a few simple pointers in delivering successful implementation.

To develop a successful company requires rigour, energy, hard work, leadership and ambition. You need to know your competitors business nearly as much as your own business. Success brings substantial rewards so remember the end goal.

In conclusion you’ll only get once chance to spend the investment so make sure you have the right plans, and structures in place to help you do that. Patrick Sutton, O’KellySutton Chartered Accountants and Business Advisers, Kildare,



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